Factors of marketing strategy include: potential for competitive retaliation is based on the competitors resources, commitment to the industry, cash position and predictability as well as the status of the market.
The enterprise’s ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition. Marketing strategy for new products considering market growth, prospect’s need for your offering, the benefits of the offering, the number of barriers to immediate use, the credibility of the offering and the impact on the customer’s daily operations. The ability of the enterprise to limit suppliers bargaining power .The enterprise’s ability to sustain its marketing strategy position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for product obsolescence and the ‘learning curve’ faced by the marketing strategy. The availability of substitute solutions to the prospect’s need. Many organizations fail to achieve their desired growth targets in revenue and profitability.A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales.The probability of achieving profitable growth is heightened whenever an organization has a clear growth strategy and strong execution infrastructure.But you also need to understand how your market works – where do your customers find out about your offer, for example?
Your strategy should even tell you should organise work against the competition and what new trends to expect in your market.